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Multi-Brand Outreach Communications
My Role
I manage and design marketing projects across three health plan brands and four lines of business. This requires balancing simultaneous project timelines while adapting creative materials to meet the needs of different audiences and maintaining the visual standards of each brand.
The featured flyers represent marketing materials created for the brands that service the Medicaid members: RightCare from Scott and White Health Plan and FirstCare Health Plans.
Skills
Project Management • Multi-Brand Marketing • Brand Management • Graphic Design • Marketing Communications • Audience Segmentation • Print Design
Baylor Scott & White Health Plan supports multiple brands and lines of business, each with distinct audiences, products, and communication needs. Marketing materials must reflect the appropriate brand while clearly communicating information relevant to each audience.
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